Giovanni Varvello was born in 1882 in Grana Monferrato (in the province of Asti), into a wealthy farming family. For that time...

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End of the 1800s

Upon graduation, Giovanni started his activity as a wine merchant. Therefore he bought a building in Via Nizza 135, corner Via Tiziano, in Turin: the ground floor was used...

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‘20

In the early twenties Giovanni Varvello was a well established wine merchant, when the Piedmont DOC in Corso Dante, had a batch of beer that went off. With his friend Bauchiero he bought that beer gone bad...

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‘20

The business acumen of the two partners led them to try a qualitative leap, given that the beer vinegar was successfully sold, why not to try with wine vinegar large-scale production and trade? Besides, being already...

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’20-30

During the Second World War, the production moved to Portacomaro (in the province of Asti), where Giovanni was evacuated with his family. The choice was not accidental: not only the small village was located...

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‘40

In '45, after the war, the Vervello family returned to Turin. The first thing to do was to reconstruct the building...

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‘40-‘50

The economic boom years were a period of growth for the company, which not only consolidated...

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‘60

But it was in the early Seventies that the Varvello borhters made "the big jump". In the late Sixties many ...

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‘70

The successful experience with Sasso opened the doors not only of the domestic market...

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’70-'80

Early 1980s: the brand Sasso joined the Nestlθ Group and the new management required its...

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’80-’90

In the late Eighties and early Nineties the private labels, company brands, started spreading as...

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'80-'90

New century, new generation, new challenges: in 2000 the last part of Varvello's third generation, the grandsons of the founder, joined the company: Davide and Daniele...

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2000-to present

The ultimate goal, but not less important for Varvello, is environmental sustainability, a target the company is pursuing...

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2000-to present